Mission Accomplished
There are some overall themes to the work done at MDV Interactive. These are big thoughts and projects that go on below the surface, you could call them the pet projects of Marci, our founder, while we develop client projects. (Read about on the Web Projects page):
2011
In November Marci had the pleasure of speaking to the National Association of Homebuilders (NAHB) about social media to help bolster membership and retain board members. The discussion inspired their incoming chapter leadership from across the country.
In September, Marci began teaching at The Johns Hopkins University Center for Leadership Education which has proven to be incredibly rewarding, and a good opportunity to deepen my understanding of Millennials.
This summer, Marci was featured in the Baltimore Business Journal for being a Woman Entrepreneur.
Marci wrapped up her year as the president of the American Marketing Association (Baltimore Chapter) on a high note. Membership is up 16.53%, our Member Satisfaction went from 53% to 80%, brand recognition is up, event attendance is up 37%, volunteerism has increased 300%, sponsorship dollars are up, revenue overall is up 35%, and our chapter won an AMA Leadership Excellence award for her chapter’s efforts.
The column that MDV writes for the Maryland Daily Record has been picked up nationally, and led to Twitter followers and exposure that we would never have dreamed of. Thank you to the Daily Record and to all of the Dolan Media wire readers. After my editor left the MDR, the column was picked up by the Colorado Springs Business Journal.
2010
Environmentalism is the name of the game. In August, MDV completed a research paper for NAIOP (www.naiop.org) about the revenue potential of installing solar panels in commercial properties. We are also getting involved with environmentally responsible builders, electric vehicle charging station infrastructure, and the State of Maryland’s energy leaders.
2009 and earlier
Conceived and developed a Social Press Room concept for a public relations agency, where content of all kinds could be voted “thumbs up” by site users. This simple solution helped the press room achieve greater relevance for future users and built user engagement for the clients using it. This concept is still being deployed today by this agency.
Conceptualized and brought to market an Electronic Press Kit solution. This solution allows PR divisions within enterprise companies to nimbly launch a templated microsite for product launches or seasonal updates. These press kits allow PR divisions to manage their launches without involving the IT / IS departments. This concept is still being deployed today for the agency it was developed for.
Named one of the 40 Under 40: Rising Stars in Baltimore Magazine for career achievements and interest in Mobile Marketing. (2008)
Conceived and created 4Syndication in its initial release. This social blogging software had a nexus back end, where any company in the system could assign their content to a vertical industry and local geography, and distribute the content automatically throughout Web 2.o. Content appeared in Technorati, Syndic8, and several hundred other blogs. This concept and prototype software was sold in 2007 to a marketing agency.
Named Top 40 Under 40 by the Baltimore Business Journal for my work in search engines and social media/blogging. (2005)
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