Monthly Archives: March 2011
Tech Talk — My published rant about Solar Technology
| March 28, 2011 | Posted by Marci under Blog Entry, Getting to the Point |
The idea was this: Solar panels today can generate far more electricity compared with the older models, and the new smart grid will help ensure that none of the power goes to waste. I was so excited that I dove headfirst into the industry, beginning with research — I wrote an extensive whitepaper for The…
Tech Talk: Build trust and keep a crisis out of social media
| March 25, 2011 | Posted by Marci under Blog Entry, Getting to the Point |
Employees have been vocal about their right to information to the point where management is more transparent than any time in history. At the same time, employees have the most readily available public platform for distributing information in history. It’s kind of like employees have a lit match in one hand and a stick of…
New Viral Campaign — TV this time
| March 18, 2011 | Posted by Marci under Blog Entry, Getting to the Point |
I’ve recently been engaged to help build word of mouth/viral activity for a new TV show that’s launching on Fox 45 in a week (March 26th at 1pm to be exact). The task is to drive traffic to the Web site and other social media venues. The project is particularly interesting on a personal level,…
Going Viral and Mainstream
| March 14, 2011 | Posted by Marci under Blog Entry |
The viral videos launched last week for my software client were just picked up by the Baltimore Sun’s Tech Blog See the post here: http://weblogs.baltimoresun.com/news/technology/2011/03/watch_the_royal_wedding_at_wor.html Views are edging at 250 views in less than a week. This is such a fun project.
And… we’re live — Online Video project launches today
| March 9, 2011 | Posted by Marci under Blog Entry |
The video project that I’ve been hinting around about for a few weeks now went live this morning. We are all very excited to see how a new approach to video promotion helps move the needle for this software company. The software is called Private Eye, and it hides content on users’ screens to prevent…
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