Monthly Archives: August 2010
The Value of Objectivity
| August 19, 2010 | Posted by Marci under Blog Entry, Getting to the Point |
I’ve been in too many meetings with this theme, lately, so I simply have to write about it. Something has been happening to my fellow marketers in the past few years that turned them into commodities salesmen. “Do you want a collateral pack with a newsletter template now?… how about now… NOW?” Since I stopped…
The Marketing Line Item
| August 13, 2010 | Posted by Marci under Blog Entry, Getting to the Point |
In the past few months I’ve been doing a lot of consulting work, which is surprising to me because I didn’t think people paid for good advice anymore. Usually clients contact me because they have a line item in their marketing spreadsheet that they want fulfilled. When I ask them “why” all of a sudden…
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