With a whole bunch of years in marketing, I help companies drive business and brand through the Web. Founded by me (Marci De Vries), a publicist – turned marketer – turned Web marketer, I’ve learned that good marketing goes beyond the standard who-you-are-and-what-you-do, and involves more story than stuff.
The secret is to tell your story in a compelling way, and to do it often and consistently. I’ll show you what I know about doing this well, both online and offline.
Some of the stuff I do:
- Data analysis and conversion tracking
- Online Sales Funnel analysis and consulting
- Social Media Monitoring/conversation analysis
- Search Engine Optimization
- Search Engine Marketing (ads)
- Microformatting/Semantic Content tagging
- Online Advertising campaign development, tracking, implementation
- Landing Page Conversion optimization (A/B Testing)
- Conversion tracking — quantifying conversion to lead or sale from site visit
- Social media campaign development
- Blog development / deployment
- Online Application development
- Social media mashup development/deployment
- Integration conceptualization, development/deployment
